Marketing, public relations, and sales executives are the first line of contact between a business and the public. When a company has goods or services to sell, the PR, marketing, and sales executives are responsible for communicating and interacting with consumers, the media, and other external groups to make sure the company succeeds. These job descriptions have changed enormously over the last decade with the advent of new technologies and new markets. Sales, marketing, and PR professionals are at the forefront of these developments and have redefined how companies do business. Preparation in these fields includes business writing, media and advertising, and marketing theory.
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